Welcome to

Creative grace

We’re a content and culture agency. Our work helps to rebuild the links that connect us on a human, organisational and community level. We use the disciplines of coaching and DE&I to put inclusion at the heart of our work in brand storytelling, culture building and facilitating change for organisations and individuals

Someone wearing white plimsolls with a red trim standing on a piece of street art painted onto the pavement. A geometric pattern in light yellow and light yellow with the words Oh Hey written in capital letters

We are storytellers. change drivers. picture painters. magic makers. dot connectors. path finders… a different kind of creative agency with fresh thinking on today’s new challenges

sharing stories. building purpose

“I started Creative Grace as a Pandemic Pivot, switching from pure content creation to consultancy. In the four years since it was founded, the company has pirouetted its way to become a multi-hyphenate agency. Alongside our work in marketing and communications, we are now trusted diversity, equity and inclusion consultants who work with a roster of well-known national and global brands. We’re also expert at facilitation and coaching, with a specialism in team and leadership development. 

“We take a ‘people-first’ approach to every project. As storytellers, we are committed to celebrating the people at the heart of brands, organisations and creative enterprises. We tell their stories and design training programmes that unlock their skill and passion, build connection and a sense of shared purpose in teams.”  Helen Bazuaye, Founder

a collection of multicoloured paint brushstrokes
Black and white portrait of Helen Bazuaye, the founder of independent communications and coaching agency, Creative Grace. Her hair is in long braids and she is wearing a fine knit jumper over a white vest top and a bee pendant necklace

We celebrate people. Our work unpicks their stories, reveals their passion, gives life to their vision and boosts their skills. We work with clients to build engagement and enrich culture.

Two pages from IKEA's customer loyalty magazine showing a Black woman wearing sunglasses and a blue kimono-style top at the Design Indaba Festival held in South Africa
A baseball player in white trousers with a black stripe and blue trainers crouching to pick up balls in an illustration for a piece from the men's lifestyle website Mr Porter.com
A beautifully made up bed with a cream padded headboard, lots of pillows and throws, in a bedroom that features on the cover of DFS' Guide to a Dream Sleep
Asma Khan, chef and owner of Indian restaurant Darjeeling Express, wearing a paisley top with her arms folded and resting on a table top speaks to Ocado Life magazine for International Women's Day
Cover of Flow magazine next to its co-founders Astrid van der Hulst and Irene Smit who are sitting on a wood bench in front of a leafy tree
A collage of fashion magazine covers including Vogue, Harpers Bazaar, i-D and LOVE
The Royal Albert Hall in London shot in black and white for the marketing brochure for Residence One's luxury property development Allen House, Kensington
The faces of seven celebrities including Prince Harry, Simone Biles, Rupi Kaur and Kid Cudi next to the word ICONS for the feature seven mental health icons for 2021 on Mr Porter.com
Chef Denai Moore wearing a long-sleeved striped top with her hair in braids, talking to Ocado Life magazine for International Women's Day
A living room with high ceilings and a big orange velvet sofa, next to a light blue velvet armchair and yellow velvet footstool, featured in DFS trends press pack
Laura Winningham OBE, co-founder of London-based food charity, City Harvest stands next to a stack of colourful plastic tubs, the top one if full of fresh vegetables
A man wearing an orange beenie hat sits at a dark wooden desk in front of a black chalkboard, to the right are shelves packed with books and hanging plants
Front cover of DFS trend pack Moods of the Moment shows a living room and home office combined with an orange velvet sofa, black and white striped rug and desk with a monochrome padded desk chair
The faces of poet Rupi Kaur, Prince Harry and comedian Aisling Bea for a feature seven mental health heroes for 2021 on Mr Porter.com
Jamelia Donaldson, founder of Black hair care and beauty business TreasureTress sitting on a cream sofa wearing a mint green shirt, featured in a interview for The Independent

Our work combines inclusion consultancy, coaching and content creation. We work on culture-building projects for organisations and brands using workshops, training toolkits and guides to create strategies that build belonging. We develop processes and ways of working that encourage connection, support innovation and deliver growth. We also produce consumer and branded content for national publications and global brands.

about our work: 3-pillar approach

  • Brand storytelling & editorial content

    We work with organisations to produce content that brings their brand’s value and values to market. The stories we create prove to be a valuable bridge between brand and customer.

    Let's talk content

  • Inclusion & culture consultancy

    As part of our specialism in diversity, equity & inclusion, we produce work that delivers culture change for brands and creative organisations.

    Let's talk inclusion
  • A person in a hoodied sweat top sits high up in a forest full of evergreen trees, looking at a map of the world printed on paper

    Coaching

    Trained on the industry-leading, ICF-accredited Barefoot Coaching programme, we build personal and executive coaching programmes to match your specific needs and goals.

    Let's talk coaching
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Our skills & expertise

    • Content strategy

    • Content planning

    • Copywriting

    • Email marketing

    • SEO

    • Social

    • Strategy and roadmapping change

    • Inclusive leadership training

    • Inclusion and equity training

    • Team facilitation and workshops

    • Learning & development toolkits and guides

    • Coaching and mentoring

    • Gives clients the time and thinking space to explore their personal and professional goals

    • Helps clients identify challenges and development needs

    • Clients find answers and learn the tools to get them what they want

collaboration fuels our creativity

We work as sole agents and in partnership with trusted experts who boost our skills offering, on projects across print, digital, film and social for clients in the property, fashion, food, interiors and retail sectors. 

some of the partners we work with…

  • Dunelm home interior and decorating retailer's logo
  • i news logo of the UK's top-selling national newspaper
  • Leading British high-street retailer John Lewis logo
  • Logo of Gonville and Caius College, part of the University of Cambridge
  • Institute of Chartered Accountants in England and Wales logo
  • Logo of Axon London creative content agency founded by Creative Directors Lisa Clarke and Ellen McGonigal
  • Logo of Creative Equals, the award-winning global equity, diversity and inclusion consultancy

What it's like to work with us

Dr Rebecca Sugden, Deputy Senior Tutor (Postgraduates), Gonville & Caius College, Cambridge

“I greatly appreciated their
holistic approach … as well as
their openness and flexibility in tailoring the workshop to the
specific needs of a community
of postgraduate students."

Jodit Tesfai, Strategy Lead, H&M Foundation

“Helen created a space where participants could thrive… her contributions were key to the innovative ideas that came out of our co-creation week."

“If you want to go fast, go alone. If you want to go far, go together.”

say hello

Message
helen@bycreativegrace.com

Meet
Walthamstow
East London

Follow
@creative.grace___