by Creative grace

content

>> We are chroniclers of culture.
>> Telling stories that challenge the status quo.
>> Exploring the possibility of doing things in new and better ways.
>> Centring the people whose energy, creativity and spirit are flipping the script.
>> Rethinking accepted wisdom…

culture • lifestyle • interiors • trends

stories that make a difference

Creative Grace approaches every project with equity, authentic representation and inclusion in mind. Our work celebrates people – their skill, vision and passion. We craft stories that connect communities, build engagement and bring customers closer to the brands they love.

Painted brushstrokes in the colours of the rainbow
A young Black woman wearing a cropped black top under a denim shirt, with a tattoo on her arm and hooped silver earrings stands in a greenhouse

We work on creative projects for print, digital, film and social for a range of organisations, brands and publications in the property, fashion, food, interiors and retail sectors. Our stories are shared by international lifestyle titles including Mr Porter.com, high-street favourites including John Lewis and Dunelm, and the customer titles of online staples like Ocado. We also work in partnership with leading creative agencies including Axon London and The Creative Collective to produce content that matters to more people.

  • writing

  • editing

  • on location reporting

  • social media

  • video production

skills & expertise

We are award-winning content creators. We produce content across sectors and disciplines, including brand journalism, marketing and ‘newsstand’ editorial. We work on multichannel projects, covering print, digital, film and social for clients in the property, fashion, food, interiors and retail sectors.

Our 'do' list of skills includes…

#brand guidelines  #tone of voice #style guides #content strategy   #content planning #copywriting #editing  #project management and production   #content audits #social   #email  #analytics 

What’s it like to work with us?

  • “Helen is a tour de force. A wordsmith. A grafter. A perfectionist. She gets under the skin of her audience as well as the client. She sees the big picture and cares about detail.”

    Sarah Bravo, Editorial Consultant, Editor, Writer

  • “Helen is incredible. Extremely buttoned down, thorough, knowledgable, diligent and credible. She ran her account as if it were business, nurtured a relationship of real trust and partnership with the client unlike anything I've seen before and knew the business and brand through and through.”

    Matthew René, Strategic and Creative Leader Driving Award-Winning Campaigns, Client Growth, and Team Excellence for Global Brands

  • "Helen leaves nothing to chance or assumption, she is rigorous in her pursuit of what is right for the brand and ultimately the customer. Helen will challenge you, inspire you and put her thoughts and plans into action. Helen is passionate. Be it diversity, company culture, a head or a sell – she is always making sure she stretches her skill and her teams’ skills to deliver beyond day-to-day commercial business goals. Helen’s energy is boundless and she brings light and booming laughter everywhere she goes."

    Katherine Punch, Communications Manager – Media, Food Standards Agency

“Stories create community, enable us to see through the eyes of other people, and open us to the claims of others.”

— Peter Forbes, Photographer and Author